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Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2004
Persistent link: https://www.econbiz.de/10002257052
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Interactions between service customers : managing on-site customer-to-customer interactions for service advantage
Nicholls, Richard - 2005
Persistent link: https://www.econbiz.de/10003224823
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Market orientation, marketing innovation as performance drivers : extending the paradigm
Shergill, Gurvinder S.; Nargunkar, Rejendra - 2005
Persistent link: https://www.econbiz.de/10003048629