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"This book produceshigh-quality and relevant industry-driven knowledge and literature that will improve the capacity of agricultural marketing services in the public sector and agricultural economics, especially in South Africa"--
Persistent link: https://www.econbiz.de/10013286642
"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...
Persistent link: https://www.econbiz.de/10014232885
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...
Persistent link: https://www.econbiz.de/10014233475
"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher
Persistent link: https://www.econbiz.de/10009405968
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
Persistent link: https://www.econbiz.de/10010210087
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