"This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and...

"The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining &...

"The book examines how digital technologies and innovative solutions can be harnessed to address various social, economic, and environmental challenges faced by the service sector. It seeks to highlight the transformative power of digital innovation in advancing sustainable development objectives."

"This edited volume, "AI Innovations in Service and Tourism Marketing," aims to offer a comprehensive exploration of the synergistic potential and implications of AI technologies within the dynamic landscapes of emerging economies. Drawing upon multidisciplinary perspectives from esteemed...