"The focus of this book is on how technology advances have expanded the service economy and improved customer relationships. Through a collection of research, the book presents insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and other topics"--

"This book explores whether companies in the agribusiness sector take advantage of the open networks and advances in information and communication technologies. In today's digital economy web-based applications are pertinent for businesses to energize their core competencies and capabilities....

"This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the farreaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and...

"This book examines the various emerging trends that marketers are facing, including shifting customer expectations and fragmented media landscapes, as well as the challenge of transforming large amounts of data into actionable knowledge, like the continuous advancement of technology together...