"This book explores innovative methods organizations have implemented in order to improve their overall effectiveness. This book analyzes novel strategies companies are using to adjust and respond to modern challenges including globalization and digitization"--

Who never wanted to travel after watching a movie? /André Perinotto -- Film-induced tourism and destination marketing management : the legend of the rooster of Barcelos (Portugal) / Bruno Sousa, Carlos Araújo -- Literary tourism : a perspective of visitor experience in the museum of innocence...