"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge...

"This book examines the impact of m-commerce, m-learning, and m-knowledge management technologies on organizations, such as online stores, higher education institutions, multinational corporations, and health providers"--

"In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of...

"This book explores whether companies in the agribusiness sector take advantage of the open networks and advances in information and communication technologies. In today's digital economy web-based applications are pertinent for businesses to energize their core competencies and capabilities....

The intersection of data analytics and data-driven innovation / Marcus Tanque, Independent Researcher, United States -- Harry Foxwell, George Mason University, United States -- Automated grading of tomatoes using artificial intelligence case of Zimbabwe : Artificial intelligence based research /...

"This book aims to present the strategies, technologies, artificial intelligence and data analytics methods used by enterprises for the data analysis and management of business and healthcare information"--

"The book features a highly selective collection of relevant and advanced scientific research by world-renowned researchers and experts in the field. It aims to provide concise and relevant answers to a wide range of questions at the crossroads of reflexivity on the adoption of innovative...

"This book builds on the available literature in the field of supply chain management focusing on aspects of retail, analytics and risk management. It explores the risks, challenges and opportunities in the SCM space. It discusses the latest developments in the field of retail management and...

"This book provides the information on the machine learning techniques that can be in business problems in efficient way. It encourages the data Scientists to take a proactive attitude toward applying machine learning techniques in business. It increases evolutionary computation awareness in...

"This book focuses on how to generate and extend the practical implications of intelligent systems which the readers can adopt especially in business functions. The book is a blend of balance theory and experimentation, providing a thorough explication of the science of AI along with its...