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Driving green consumerism through strategic sustainability marketing
Farzana Quoquab (ed.); Ramayah T. (ed.); Jihad Mohammad (ed.) - 2018
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from …
Persistent link: https://www.econbiz.de/10011672049
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Achieving economic growth and welfare through green consumerism
Punitha Sinnappan (ed.) - 2023
"This book aims to offer a comprehensive analysis of green consumerism, taking into account the diversity of views and … of the nature of green consumerism, its manifestations, issues, and practices. The book will help readers develop an … understanding of what constitutes green consumerism and how it has evolved. It will also address both the challenges and …
Persistent link: https://www.econbiz.de/10013540322
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Green marketing and environmental responsibility in modern corporations
Esakki, Thangasamy (ed.) - 2017
"This book presents the emerging trends in green marketing across the globe, highlighting the need, characteristics, principles, challenges, and opportunities. It broadens the knowledge on the emerging trends of green marketing across the world in the light their respective environmental...
Persistent link: https://www.econbiz.de/10011640528
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Ethical issues and social dilemmas in knowledge management : organizational innovation
Costa, Gonçalo Jorge Morais da (contributor) - 2011
"This book considers ethical issues and social dilemmas at two levels: the individual vs. individual and the individual vs. the collective, providing a thorough treatment of these facets and demonstrating the philosophical underpinnings of each dimension of knowledge management"--Provided by...
Persistent link: https://www.econbiz.de/10008935901
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Infonomics for distributed business and decision-making environments : creating information system ecology
Pańkowska, Małgorzata (contributor) - 2010
several topics i.e. information evaluation and ecology of information, agent technology for information management, ethics of …
Persistent link: https://www.econbiz.de/10003834042
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Business education and ethics ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011764011
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Business education and ethics ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011764036
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Business education and ethics ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011764037
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Corporate social responsibility approaches to ethical AI in business
Shaikh, Erum (ed.) - 2024
"This book delves into the intricate interplay between technology, organizational dynamics, and societal expectations. It employs the Technology-Organization-Environment (TOE) framework to dissect the factors influencing AI implementation. By synthesizing cutting-edge research with theoretical...
Persistent link: https://www.econbiz.de/10015064288
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Ethical AI and data management strategies in marketing
Saluja, Shefali (ed.); Nayyar, Varun (ed.);  … - 2024
This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By...
Persistent link: https://www.econbiz.de/10015083787