"Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location,...

"This book makes a significant and original contribution to the literature by bridging the gap between service productivity and technology. It presents a holistic view of service productivity, taking into account the social, economic, and environmental factors that affect service operations and...