Asia is the second largest market for the Canadian agri-food exports after the United States market. The competition in Asia has become more intensive in recent years as the agri-food sector in developed nations such as Australia, Canada, Europe, and the United States has increasingly relied on...

This study evaluates the risk and returns to cattle feeding in Alberta from the application of alternative marketing and pricing strategies. Feedlot finishing of 650 pound calves and 800 pound yearlings is modeled over the years from 1980 to 1993. The results of the study are based on the...

This project addresses several issues related to efficiency, productivity, and competitiveness in Alberta's agriculture and food sector, in both its primary agricultural sector and its secondary processing industry related to food and beverages. A major underlying theme of this work is that the...

This study examines the nature of Supply Chain Management (SCM) in the Canadian barley industry, economic theories related to SCM, identifies SCM drivers and reviews the Canadian barley marketing system. Two surveys were conducted; one on the feed barley segment of the market; another on the malt...

This study investigates consumer attitudes toward functional foods in the context of CLA-enhanced beef products. The objectives of this study were to identify the following issues: 1) consumer awareness and attitudes towards nutrition, functional foods, and other emerging factors; 2) consumers´...