Narrow search
Showing 1 - 6 of 6
Cover Image
Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François; Bodur, H. Onur - In: Psychology & marketing 27 (2010) 8, pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
Cover Image
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Psychology & marketing 39 (2022) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Cover Image
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; … - In: Psychology & marketing 39 (2022) 5, pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Cover Image
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Cover Image
Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro; Grohmann, Bianca; Bodur, H. Onur - In: Psychology & marketing 40 (2023) 4, pp. 643-655
Persistent link: https://www.econbiz.de/10014290788
Cover Image
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859