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~isPartOf:"Psychology & marketing"
~person:"Choi, Sejung Marina"
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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
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Building customer relationships in an electronic age : the role of interactivity of e-commerce web sites
Yoon, Doyle
;
Choi, Sejung Marina
;
Son, Tong-yŏng
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 602-618
Persistent link: https://www.econbiz.de/10003748332
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