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~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
~subject:"Marketingtheorie"
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Markenführung
Marketingtheorie
Beziehungsmarketing
99
Relationship marketing
99
Consumer behaviour
77
Konsumentenverhalten
77
Customer satisfaction
31
Kundenzufriedenheit
31
Brand management
26
Brand image
23
Markenimage
23
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20
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brand loyalty
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Yi, Youjae
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1
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1
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1
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1
Cowart, Kelly O.
1
Eisele, Anita
1
Ekinci, Yuksel
1
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1
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1
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1
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Psychology & marketing
Journal of business research : JBR
172
Industrial marketing management : the international journal for industrial and high-tech firms
132
Journal of retailing and consumer services
103
SpringerLink / Bücher
103
The journal of product & brand management
103
Marketing theory
87
The journal of brand management : an international journal
86
Journal of historical research in marketing
85
Journal of marketing management : MM
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
58
European journal of marketing : EJM
56
International journal of hospitality management
45
Legends in marketing
40
Journal of marketing
38
Journal of strategic marketing
38
Marketing intelligence & planning
38
Springer eBook Collection / Business and Economics
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing : ZFP ; journal of research and management
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
International journal of internet marketing and advertising : IJIMA
29
Journal of marketing research : JMR
29
Asia Pacific journal of marketing and logistics
28
History of marketing thought ; Volume 1
28
The journal of business & industrial marketing
28
AMS review : official publication of the Academy of Marketing Science
27
Cogent business & management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of promotion management : innovations in planning and applied research
25
History of marketing thought ; Volume 2
24
International journal of contemporary hospitality management
24
Gabler Edition Wissenschaft
23
Journal of customer behaviour
23
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
Australasian marketing journal
20
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ECONIS (ZBW)
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1
Special issue: New developments in e-commerce
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748318
Saved in:
2
Building customer relationships in an electronic age : the role of interactivity of e-commerce web sites
Yoon, Doyle
;
Choi, Sejung Marina
;
Son, Tong-yŏng
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 602-618
Persistent link: https://www.econbiz.de/10003748332
Saved in:
3
Exploring creative marketing thought : divergent ideation processes and outcomes
Titus, Philip A.
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011970156
Saved in:
4
Metaphor's validity in marketing research
Capelli, Sonia
;
Jolibert, Alain
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1079-1090
Persistent link: https://www.econbiz.de/10003917035
Saved in:
5
The marketers' prismatic palette : a review of color research and future directions
Labrecque, Lauren I.
;
Patrick, Vanessa M.
;
Milne, George R.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10009716189
Saved in:
6
The electronic service quality model : the moderating effect of customer self-efficacy
Yi, Youjae
;
Gong, Taeshik
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 587-601
Persistent link: https://www.econbiz.de/10003748328
Saved in:
7
Information format-option characteristics compatibility and the compromise effect
Chang, Chung-Chau
;
Liu, Hsin-Hsien
- In:
Psychology & marketing
25
(
2008
)
9
,
pp. 881-900
Persistent link: https://www.econbiz.de/10003750006
Saved in:
8
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
9
Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette
;
Perugini, Marco
;
Adjali, Iqbal
; …
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
Saved in:
10
The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair
;
Jewell, Robert D.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
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