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Consumer behaviour
652
Konsumentenverhalten
652
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
74
Relationship marketing
74
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63
Markenartikel
63
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United States
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Advertising effects
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Werbewirkung
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Emotion
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Personality psychology
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Persönlichkeitspsychologie
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Customer satisfaction
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Kundenzufriedenheit
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Experiment
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Social Web
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Social web
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Online-Handel
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Werbung
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Virales Marketing
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Dienstleistungsqualität
26
Service quality
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Cognition
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Kognition
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Luxury goods
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Luxusgüter
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Confidence
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Vertrauen
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Internet marketing
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Pitt, Leyland F.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
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Psychology & marketing
Journal of retailing and consumer services
1,937
Journal of business research : JBR
1,932
NBER working paper series
942
Working paper / National Bureau of Economic Research, Inc.
815
International journal of consumer studies
766
NBER Working Paper
741
International journal of hospitality management
733
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Discussion paper series / IZA
478
SpringerLink / Bücher
405
MPRA Paper
400
Asia Pacific journal of marketing and logistics
393
Management science : journal of the Institute for Operations Research and the Management Sciences
392
The journal of product & brand management
392
Discussion paper / Centre for Economic Policy Research
381
CESifo working papers
351
Journal of marketing research : JMR
350
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
The journal of brand management : an international journal
348
IZA Discussion Paper
345
IZA Discussion Papers
341
Journal of regulatory economics
330
Energy economics
317
Journal of international consumer marketing
316
Journal of travel and tourism marketing
315
Journal of business ethics : JOBE
314
Journal of marketing management : MM
311
Working paper
309
Tourism management : research, policies, practice
305
Journal of retailing
304
Journal of marketing communications
298
Marketing letters : a journal of research in marketing
297
Food policy : economics planning and politics of food and agriculture
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
293
Telecommunications policy : the international journal of digital economy, data sciences and new media
293
Cogent business & management
292
Technological forecasting & social change : an international journal
291
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ECONIS (ZBW)
655
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1
An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, Rajasree K.
;
Pelton, Lou E.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 865-887
Persistent link: https://www.econbiz.de/10003896792
Saved in:
2
Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy
;
Bone, Paula Fitzgerald
;
Kozup, John
; …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
Saved in:
3
Obesity and compensatory consumption : evidence from jewelry shopping
Kurt, Didem
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 101-110
Persistent link: https://www.econbiz.de/10012796078
Saved in:
4
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
5
Public commitment as a motivator for weight loss
Nyer, Prashanth U.
;
Dellande, Stephanie
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003952170
Saved in:
6
Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
Saved in:
7
Places as authentic consumption contexts
Spielmann, Nathalie
;
Babin, Barry J.
;
Manthiou, Aikaterini
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 652-665
Persistent link: https://www.econbiz.de/10011970124
Saved in:
8
The pain of payment : a review and research agenda
Reshadi, Farnoush
;
Bone, Paula Fitzgerald
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1672-1688
Persistent link: https://www.econbiz.de/10014338315
Saved in:
9
Impact of perceived value on intention to use voice assistants : the moderating effects of personal innovativeness and experience
Molinillo, Sebastian
;
Rejón-Guardia, Francisco
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2272-2290
Persistent link: https://www.econbiz.de/10014432398
Saved in:
10
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
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