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Usefulness, enjoyment, and self-image congruence : the adoption of e-book readers
Antón, Carmen
;
Camarero, Carmen
;
Rodríguez, Javier
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 372-384
Persistent link: https://www.econbiz.de/10009737734
Saved in:
2
Usefulness, Enjoyment, and Self‐Image Congruence: The Adoption of e‐Book Readers
Antón, Carmen
;
Camarero, Carmen
;
Rodríguez, Javier
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 372-384
Persistent link: https://www.econbiz.de/10010085259
Saved in:
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