Waters, Richard D.; Chen, Zifei Fay; Gomez-Barris, Lorena - In: Public relations for social responsibility : affirming …, (pp. 137-147). 2021
Strategists long have advocated for incorporation of SMART objectives into communication campaigns but have failed to consider diversity, equity, and inclusion (DEI) as essential components. While the five elements of specificity, measurement, audience, realism, and time provide direction for...
