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Organization and communication : an integrative approach to public relations and communication management
Szyzka, Peter - In: Public relations research : European and international …, (pp. 97-109). 2008
Persistent link: https://www.econbiz.de/10003728420
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Corporate communication revisited : integrating business strategy and strategic communication
Zerfaß, Ansgar - In: Public relations research : European and international …, (pp. 65-96). 2008
Persistent link: https://www.econbiz.de/10003728411
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Organizational communication and public relations : a conceptual framework for a common ground
Theis-Berglmair, Anna Maria - In: Public relations research : European and international …, (pp. 111-123). 2008
Persistent link: https://www.econbiz.de/10003728421
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Communication management in Europe : challenges and opportunities
Ruler, Betteke van; Verčič, Dejan - In: Public relations research : European and international …, (pp. 313-324). 2008
Persistent link: https://www.econbiz.de/10003728460
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Rhetorical perspective and public relations : meaning matters
Heath, Robert L.; Frandsen, Finn - In: Public relations research : European and international …, (pp. 349-364). 2008
Persistent link: https://www.econbiz.de/10003728484
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Globalization and public relations
Sriramesh, Krishnamurthy - In: Public relations research : European and international …, (pp. 409-425). 2008
Persistent link: https://www.econbiz.de/10003728491