Amaldoss, Wilfred; Meyer, Robert J.; Raju, Jagmohan J.; … - Krannert School of Management, Purdue University - 1999
In collaborating to compete, firms forge different types of strategic alliances: same-function alliances, parallel development of new products, and cross-functional alliances. A major challenge in the management of these alliances is how to control the resource commitment of partners to the...
