Purpose – The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play‐enhanced focus group method – in which participants are presented with the challenge of dealing with a specific task while playing a familiar but nevertheless fictive...

Purpose – This paper aims to draw attention to a unique paradox concerning doing an autoethnography as a PhD. On the one hand, a student may feel a pull towards revealing a vulnerable, intimate, autoethnographic self, yet on the other hand she may be pushed away from this because the oral/...

Purpose – The purpose of this paper is to examine whether the emotional experiences from qualitative research can enrich organization and management studies. Design/methodology/approach – The paper's approach includes a review of the literature in sociology, anthropology, psychology, and...

Purpose – The purpose of this paper is to describe the use of Simone de Beauvoir's feminist existentialist philosophy in an empirical research study concerned with the career choices of women professional accountants. Design/methodology/approach – A theoretical framework, based on de...

Purpose – The purpose of this paper is to offer a reflexive account of the co‐production of a qualitative research project with the aim of illuminating the relationships between research participants. Design/methodology/approach – The paper draws upon personal experience of designing and...

Purpose – The purpose of this paper is to explore the methodological practice of shadowing and its implications for ethnographic fieldwork. Furthermore, the paper challenges the label of “shadowing” and suggests a new label of “spect‐acting.” Design/methodology/approach – This...

Purpose – The purpose of this paper is to explore a number of tensions arising in the presentation of autoethnographical research. Design/methodology/approach – The paper provides a reflexive autoethnographical account of undertaking and publically presenting autoethnographical research....

Purpose – The purpose of this paper is to provide guidelines for reflexive ethnographic writing that transports the researcher's claims of having conducted participatory reflexive research to her audience. Design/methodology/approach – Auto‐ethnographic vignettes from the author's own...

Purpose – The purpose of this paper is to provide insights into cross‐cultural conflicts and their management in ecclesiastical organizations in Tanzania. It aims at increasing the understanding of these complexities from an emic perspective of employees with a Christian background, thereby...

Purpose – The purpose of this paper is to explore the consequences of doing research that uses qualitative approaches. Anchored in a process ontology, this paper starts from the idea that doing research implies a performance in which the researcher is fully immersed, and explores the...