Purpose: The authors explore how service workers negotiate emotional laboring with “dirty” emotions while trying to meet the demands of neoliberal healthcare. In doing so, the authors theorize emotional labor in the context of healthcare as a type of embodied and emotional “dirty” work....

Purpose – The purpose of this paper is to explore how small firms in the tattooing industry actively shape institutional expectations of value for consumers in a changing industry. Design/methodology/approach – The paper draws upon interviews with key actors in the firms under study to...

Purpose – The purpose of this paper is to explore how a group of dirty workers, that is, exotic dancers employed in a gentlemen's club, engage in identity construction amidst various macro, meso and micro considerations. Design/methodology/approach – This study adopts a social constructivist...

Purpose – This paper aims to explore how varsity football athletes and coaches negotiate meanings when faced with the unmet expectations of a new head coach brought into lead a turnaround process. It also aims to pay particular attention to the role of history in this meaning making process....

Purpose – The purpose of this paper is to extend understandings of the demand-side view of strategy and how organizations co-create value with stakeholders. Through an iterative process of theory development, data collection, data analysis and writing, the authors propose a value co-creation...

Purpose – The purpose of this paper is to reflect on how QROM has become an outlet that gives voice to de-valued and marginalised work/research and those who undertake it. The authors present an overview of the research published in the journal over the past ten years that has provided rich...