Mitchell, Natalie A.; Scheinbaum, Angeline Close; Li, Dan; … - In: Qualitative consumer research, (pp. 227-255). 2017
Purpose The objective is to extend the concept of purse parties introduced by Gosline (2009) and to explore the phenomenon of counterfeit consumption through the in-home “purse parties” channel. The authors seek to reveal themes from the depth interviews and build a consumer typology...
