Malhotra, Neil; Michelson, Melissa R.; Valenzuela, Ali Adam - In: Quarterly Journal of Political Science 7 (2012) 3, pp. 321-332
Previous research by Nickerson (2007a) testing 13 email get-out-the-vote (GOTV) campaigns concludes that email from third parties is not an effective method of increasing voter turnout. We conducted three rounds of email GOTV experiments in San Mateo County, California, in cooperation with the...