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~isPartOf:"Reihe: Marketing : MAR"
~person:"Zimmermann, Julia"
~subject:"Advertising effects"
~subject:"Consumer goods marketing"
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Advertising effects
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Reihe: Marketing : MAR
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Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
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