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~isPartOf:"Reihe: Marketing : MAR"
~subject:"Broadcast"
~subject:"Theory"
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Reihe: Marketing : MAR
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Category Management aus Herstellersicht : ein Konzept des vertikalen Marketing und dessen organisatorische Implikationen
Hahne, Henric
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1998
Persistent link: https://www.econbiz.de/10000666736
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Klassifikation und Typologisierung von Fernsehwerbespots : theoretisch fundierte Modellbildung und empirische Anwendung
Schulz, Tanja Marlen
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1998
Persistent link: https://www.econbiz.de/10013432314
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