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Managers' marketing alliance formation behavior : the role of external factors and managers' personality traits
Kuester, Sabine; Rilling, Thomas - 2009
Persistent link: https://www.econbiz.de/10003932850
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The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian; Jensen, Ove - 2007
Persistent link: https://www.econbiz.de/10003427950
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A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian; Bucerius, Matthias - 2004
Persistent link: https://www.econbiz.de/10013430643