Focus groups were held to provide more in-depth information on issues raised by a largescale survey of agricultural exporters conducted in 1994 by USDA. Two focus groups were held in New York State and two in California, and the total of 28 participants included both experienced and new...

This is a study of factors that influence the effectiveness of collaboration among small business support organizations (SBSOs) in four upstate New York Counties, two of which are higher functioning collaborative groups and two which are lower functioning collaborative groups. The study was...

In this study, Cornell Cooperative Extension agriculture educators were surveyed to ascertain: 1) their assessment of the needs and interests of constituent farmers for learning business planning and marketing principles, 2) the resources they currently use to meet these needs, 3) the partners...

In the last decade or two there has been a resurgence of interest in value-added agriculture, driven by consumer characteristics and the desire of farmers to capture a larger share of the consumer dollar. Federal, state and local governments have funded various efforts to support value-added...

Escalating media advertising costs have prompted shifts away from advertising to non-advertising promotion activities in the dairy industry’s generic commodity promotion program. As advertising budgets become tighter, determining the optimal allocation of these funds becomes particularly...

The purpose of this study was to analyze the impacts of generic milk and cheese advertising on dairy markets. The results indicated that generic milk and cheese advertising by dairy farmers and fluid milk processors had major market impacts for the dairy industry. The main conclusion of the...