Berrill, Jenny; Mannella, Giancarlo - In: Research in International Business and Finance 27 (2013) 1, pp. 147-161
Regionalist supporters’ claim that most of the world's largest firms are regional rather than global and that managers should be encouraged to ‘think regional, act local and forget global’ (Rugman and Moore, 2004, p. 67). We apply the matrix of multinationality proposed by Aggarwal et al....