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Brand management
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Research in consumer behavior
Harvard-Business-Manager : das Wissen der Besten
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HBS Case
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Harvard business review : HBR
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Working papers / Harvard Business School, Division of Research
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Harvard Business School Marketing Unit Case
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Harvard Business School Marketing Unit Working Paper
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Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Strong brands, strong relationships
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AAA 2007 Financial Accounting & Reporting Section (FARS) Meeting Papers
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Boston University School of Management Research Paper
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Business Horizons
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Consumer-brand relationships : theory and practice
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Harvard Business School Accounting & Management Unit Case
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Harvard Business School Marketing Research Paper
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Journal of Consumer Research
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Journal of marketing research
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Legends in marketing
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Management Science
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Marketing management : a cultural perspective
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Marketing mix decisions : new perspectives and practices
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Quantitative marketing and economics : QME
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Research in consumer behavior : Volume 12
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The strategic use of brand biographies
Avery, Jill
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Paharia, Neeru
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Keinan, Anat
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Schor, Juliet B.
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2010
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