Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Individual and situational cau...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
5
Werbewirkung
5
Advertising
4
Werbung
4
Consumer behaviour
3
Denmark
3
Dänemark
3
Konsumentenverhalten
3
Theorie
2
Theory
2
1983-1984
1
Brand
1
Children
1
Consumer policy
1
Deutschland
1
Emotion
1
Fernsehen
1
Germany
1
Hörfunkwerbung
1
Internet marketing
1
Kinder
1
Markenartikel
1
Measurement
1
Messung
1
Newspaper
1
Online-Marketing
1
Periphere Region
1
Periphery
1
Print advertising
1
Printwerbung
1
Promotional materials
1
Radio advertising
1
Sponsoring
1
Sponsorship
1
Sport
1
Sportmarketing
1
Sports
1
Sports marketing
1
Television
1
USA
1
more ...
less ...
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
9
Danish
1
Author
All
Hansen, Flemming
10
Gabrielsen, Gorm
1
Grønholdt, Lars
1
Halling, Jens
1
Hansen, Lotte Yssing
1
Madsen, Charlotte
1
Martensen, Anne
1
Stenvinkel Nilsson, Ole
1
Tranberg, Hugo
1
Ölander, Folke
1
more ...
less ...
Published in...
All
Research paper
Working paper
6
International journal of advertising : the quarterly review of marketing communications
5
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
4
Esomar congress
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
3
Cross-cultural buyer behavior
2
Erhvervsøkonomisk tidsskrift
2
Forbrugerproblemer og forbrugerpolitik
2
Journal of Consumer Research
2
Journal of Economic Psychology
2
Journal of business research : JBR
2
Planung und Organisation : P
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Afhandlinger fra Handelshøjskolen i København : udsendt i anledning af højskolens 50 års jubilæum den 1. 10. 1967
1
Consumer and industrial buying behavior
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Erhvervsøkonomiske artikler
1
European Journal of Marketing
1
European marketing research review
1
Frontrunners or copycats?
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handelshøjskolen i København, Skriftrække T. Skrif ter fra Metodeforskniingsgrpen
1
International Journal of Sports Marketing and Sponsorship
1
International advertising and communication : current insights and empirical findings
1
Journal of Business Research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing research : JMR
1
Marketing Institute, the Copenhagen School of Economics and Business Administration, Research Paper, 1985, 1
1
Marketing Institute, the Copenhagen School of Economics and Business Administration, Working Paper, 1983, 3
1
Readings in Danish theory of marketing
1
Research in marketing : an annual compilation of research
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
The Copenhagen School of Economics and Business Administration, the Marketing Institute, Working Paper, [1983/1]
1
Working Paper concerning the Project ʺSocial Relevance of Adveertisingʺ, instituted by the Danish Science Research Council, [Arbejdspapirer]
1
Working paper / Department of Marketing, Copenhagen Business School / Marketing Institute, The Copenhagen School of Economics and Business Administration
1
Working paper / Institut for Afsætningsøkonomi, Handelshøjskolen i København / Marketing Institute, the Copenhagen Institute of Economics and Business Administration
1
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Attitudes to consumer policy issues in Denmark : 1976 to 1984
Ölander, Folke
;
Hansen, Flemming
-
1985
Persistent link: https://www.econbiz.de/10000707520
Saved in:
2
Effekten af TV-reklame belyst gennem virkningerne af annoncering i Vesttysk Tv for afsætningen af dagligvarer i Danmark
Grønholdt, Lars
;
Hansen, Flemming
-
1985
Persistent link: https://www.econbiz.de/10000712884
Saved in:
3
Brand loyalty patterns in different product areas, its variability, and its relationship with degree of penetration and other factors
Tranberg, Hugo
;
Hansen, Flemming
-
1985
Persistent link: https://www.econbiz.de/10000684235
Saved in:
4
Recent developments in the measurement of advertising effectivenes : the third generation
Hansen, Flemming
-
1995
Persistent link: https://www.econbiz.de/10000911448
Saved in:
5
The demand for newspaper advertising space in Denmark in the past and in the future : with a methodological appendix
Hansen, Flemming
;
Stenvinkel Nilsson, Ole
-
1992
Persistent link: https://www.econbiz.de/10000860989
Saved in:
6
Children's knowledge and interpretation of commercial advertising : intentions, truthfulness and viewing habits
Martensen, Anne
;
Hansen, Flemming
-
2001
Persistent link: https://www.econbiz.de/10001589510
Saved in:
7
The nature of central and peripheral advertising information processing
Hansen, Lotte Yssing
;
Hansen, Flemming
-
2001
Persistent link: https://www.econbiz.de/10001589516
Saved in:
8
Quantifying effects of banner advertising
Gabrielsen, Gorm
;
Hansen, Flemming
-
2000
Persistent link: https://www.econbiz.de/10001564823
Saved in:
9
Awareness and attitudinal sales effects of TV-campaigns
Hansen, Flemming
;
Madsen, Charlotte
-
2000
Persistent link: https://www.econbiz.de/10001564825
Saved in:
10
Estimation of emotional and evaluating effects of sports sponsorships
Hansen, Flemming
;
Halling, Jens
-
2000
Persistent link: https://www.econbiz.de/10001564876
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
