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~isPartOf:"Research paper series / Stanford Graduate School of Business"
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Research paper series / Stanford Graduate School of Business
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Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
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2010
Persistent link: https://www.econbiz.de/10008661596
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2
Do Superbowl ads affect brand share?
Hartmann, Wesley R.
;
Klapper, Daniel
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2014
Persistent link: https://www.econbiz.de/10010337691
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3
Retail environment and manufacturer competitive intensity
Draganska, Michaela
(
contributor
); …
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2006
Persistent link: https://www.econbiz.de/10003412652
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4
A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela
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contributor
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2008
Persistent link: https://www.econbiz.de/10003783500
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Determinants of margins in the distribution channel : an empirical investigation
Draganska, Michael
(
contributor
); …
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2007
Persistent link: https://www.econbiz.de/10003517844
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