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Crowdsourcing : leveraging innovation through online idea competitions
Schweitzer, Fiona Maria; Buchinger, Walter; Gassmann, Oliver - In: Research technology management : RTM 55 (2012) 3, pp. 32-38
Persistent link: https://www.econbiz.de/10010218718
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From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Zeschky, Marco B.; Winterhalter, Stephan; Gassmann, Oliver - In: Research technology management : RTM 57 (2014) 4, pp. 20-27
Persistent link: https://www.econbiz.de/10010383864
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Frugal innovation in emerging markets : the case of Mettler Toledo
Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: Research technology management : RTM 54 (2011) 4, pp. 38-45
Persistent link: https://www.econbiz.de/10009547588
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Archetypes and basic strategies of technology decisions : understanding the likely impact of a new technology and the uncertainty associated with it can help managers determine the most efficient, effective approach to decision making
Lingens, Bernhard; Winterhalter, Stephan; Krieg, Lukas; … - In: Research technology management : RTM 59 (2016) 2, pp. 36-46
Persistent link: https://www.econbiz.de/10011458859