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Operations, promotion, and marketing communications : supply chain management in a promotional environment
Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 373-392). 2010
Persistent link: https://www.econbiz.de/10003938771
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Supply chain management in a promotional environment
Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 325-344). 2006
Persistent link: https://www.econbiz.de/10003146745