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~isPartOf:"Retailing in the 21st century : current and future trends"
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Retailing in the 21st century : current and future trends
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The profit impact of marketing strategy project : retrospect and prospects
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
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Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
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