Chaddad, Fabio R.; Boland, Michael - In: Review of Agricultural Economics 31 (2009) 3, pp. 653-665
This case discusses the evolution and challenges of Cooxupé-a coffee marketing cooperative in Brazil. Founded in 1954 by twenty-four producers, Cooxupé experienced significant growth since 1990 as a result of direct export efforts implemented by Joaquim, the Export Director. Yet Cooxupé...