A survey of the fresh-cut produce industry (e.g., bagged salads, baby carrots, stir-fry mixes, cut-fruit mixes) shows firms' motivation to adopt quality management systems and the effects of implementation on firms and their relationships with suppliers and customers. Data from surveyed members...

A survey of the fresh-cut produce industry (e.g., bagged salads, baby carrots, stir-fry mixes, cut-fruit mixes) shows firms' motivation to adopt quality management systems and the effects of implementation on firms and their relationships with suppliers and customers. Data from surveyed members...

This article describes a <roman>Principles of Agribusiness Marketing</roman> course redesign that incorporated an online management system, various electronic information resources including a product innovation database, and individual and group research projects. Using the food industry as the vehicle, we...

This article describes a <roman>Principles of Agribusiness Marketing</roman> course redesign that incorporated an online management system, various electronic information resources including a product innovation database, and individual and group research projects. Using the food industry as the vehicle, we...

This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer,""interested,""doubter," or "rejector" of irradiated food). Two types of...

Due to the prevalence of and economic costs associated with poor dietary behaviors, the purpose of our research is to investigate the relationship between receipt of physician's dietary advice and the individual's tendency to adopt the desirable dietary behavior. Using a trivariate probit model,...

This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged (“strong buyer,”“interested,”“doubter,” or “rejector” of irradiated...

Due to the prevalence of and economic costs associated with poor dietary behaviors, the purpose of our research is to investigate the relationship between receipt of physician's dietary advice and the individual's tendency to adopt the desirable dietary behavior. Using a trivariate probit model,...