Briggeman, Brian C.; Gray, Allan W.; Detre, Joshua D. - In: Review of Agricultural Economics 30 (2008) 2, pp. 370-378
Fresh Juice Incorporated (FJI) is in the process of determining whether it should launch a new fruit juice, Genetically Enhanced (GE) Juice. The GE Juice meets consumers' demands for a tasty, nutritious product and it would be the first new juice product in the last fifteen years. Before FJI...
