Moon, Wanki; Balasubramanian, Siva K. - In: Review of Agricultural Economics 26 (2004) 2, pp. 186-208
Using Fishbein's multiattribute and mediation models as conceptual frameworks, we propose that the impact of trust, awareness, sense of outrage, and socio-demographic variables on attitudes toward agrobiotechnology are mediated by risk perceptions. The proposition was validated using large...
