The objective of the case is to have students analyze policy factors regarding the possibility of using sugar beets as an ethanol feedstock. Jim Horvath, CEO of American Crystal Sugar Company, is preparing a presentation for his cooperative's annual meeting. Students are asked to consider...

The objective of this case is to introduce students to what is possibly the most complex agricultural cooperative in the United States and learn more about the economic issues involved in citrus production globally. Students are asked to analyze a strategy built around brand loyalty with higher...

This case discusses the evolution and challenges of Cooxupé-a coffee marketing cooperative in Brazil. Founded in 1954 by twenty-four producers, Cooxupé experienced significant growth since 1990 as a result of direct export efforts implemented by Joaquim, the Export Director. Yet Cooxupé...

The objective of this case is to introduce students to what is possibly the most complex agricultural cooperative in the United States and learn more about the economic issues involved in citrus production globally. Students are asked to analyze a strategy built around brand loyalty with higher...

This case discusses the evolution and challenges of Cooxupé-a coffee marketing cooperative in Brazil. Founded in 1954 by twenty-four producers, Cooxupé experienced significant growth since 1990 as a result of direct export efforts implemented by Joaquim, the Export Director. Yet Cooxupé...

The objective of the case is to have students analyze policy factors regarding the possibility of using sugar beets as an ethanol feedstock. Jim Horvath, CEO of American Crystal Sugar Company, is preparing a presentation for his cooperative's annual meeting. Students are asked to consider...

Barry Kriebel, President of Sun-Maid Growers, wants to explain to his growers how price discovery has occurred in the raisin industry. The case asks the reader to explain the key determinants of demand and supply for raisins, analyze price discovery, and consider alternative investments....

General Mills produces Gold Medal Flour, the largest branded flour product in the United States. General Mills wants to switch from using hard red wheat to hard white wheat to produce Gold Medal Flour. Hard white wheat is not widely produced in the United States. To ensure a stable supply,...

In late 2001, sugarbeet producers in Montana, Wyoming, Colorado, and Nebraska were contemplating the formation of a new generation cooperative to purchase sugarbeet processing facilities from Tate and Lyle North American Sugars, Inc. The U.S. sugar industry critically depends upon U.S. sugar...

Agribusiness has become an important part of undergraduate agricultural economics programs. Will these programs continue to serve the needs of both industry and students in the future? To survive and thrive, agribusiness programs must pursue an aggressive niche strategy. Programs must be more...