General Mills produces Gold Medal Flour, the largest branded flour product in the United States. General Mills wants to switch from using hard red wheat to hard white wheat to produce Gold Medal Flour. Hard white wheat is not widely produced in the United States. To ensure a stable supply,...

Bob Quinn spent 20 years propagating an ancient Egyptian wheat variety that is generally known as Khorasan wheat. Bob trademarked his wheat variety using the brand name "Kamut-super-®." Kamut-super-® brand wheat contains some nutritional, health, and taste advantages over modern wheat...

TheMountain States Lamb Cooperativewas formed in 2001 to ensure markets for fed lambs. The cooperative partnered with B. Rosen & Sons, Inc., a company with over fifty years of experience in the lamb industry. Together, they market approximately 750,000 lambs per year, or almost 25% of U.S....

In late 2001, sugarbeet producers in Montana, Wyoming, Colorado, and Nebraska were contemplating the formation of a new generation cooperative to purchase sugarbeet processing facilities from Tate and Lyle North American Sugars, Inc. The U.S. sugar industry critically depends upon U.S. sugar...

General Mills produces Gold Medal Flour, the largest branded flour product in the United States. General Mills wants to switch from using hard red wheat to hard white wheat to produce Gold Medal Flour. Hard white wheat is not widely produced in the United States. To ensure a stable supply,...

The Coors Brewing Company owns a single-site, integrated malting facility and brewery in Golden, Colorado; a second brewery in Memphis, Tennessee; and a mixing facility in Elkton, Virginia. Coors operates a research and development program that breeds barley varieties suitable for malting at the...

The Coors Brewing Company owns a single-site, integrated malting facility and brewery in Golden, Colorado; a second brewery in Memphis, Tennessee; and a mixing facility in Elkton, Virginia. Coors operates a research and development program that breeds barley varieties suitable for malting at the...

The Mountain States Lamb Cooperative was formed in 2001 to ensure markets for fed lambs. The cooperative partnered with B. Rosen & Sons, Inc., a company with over fifty years of experience in the lamb industry. Together, they market approximately 750,000 lambs per year, or almost 25% of U.S....

Bob Quinn spent 20 years propagating an ancient Egyptian wheat variety that is generally known as Khorasan wheat. Bob trademarked his wheat variety using the brand name "Kamut-super-®." Kamut-super-® brand wheat contains some nutritional, health, and taste advantages over modern wheat...

Barry Kriebel, President of Sun-Maid Growers, wants to explain to his growers how price discovery has occurred in the raisin industry. The case asks the reader to explain the key determinants of demand and supply for raisins, analyze price discovery, and consider alternative investments....