The amount of newly created information increases every year. Large-scale automation projects, the ubiquity of personal computers and the declining prices of storage are all factors that contribute to this trend. The huge amount of information has made it impossible for human analysts to gain a...

In this study, we propose a customer-oriented conceptual model of segmentation variables for mail-order repeat buying behavior. We investigate (1) from a theoretical perspective what customer-related variables should be included in response models for modeling repeat purchasing, and (2)...