Store brands are the only brands for which the retailer is responsible not only for promotion, shelf placement, and pricing, but also for positioning the brand in product space. We argue that retailers strongly value control over store brand positioning because they will be unable to source a...

Last year, we had to defer discussion of two matters that we understood were of considerable interest, but were still ongoing. Those matters have, if anything, proven to be even more momentous than we anticipated. This year’s article will, consequently, focus on two of the most noteworthy...