Bhattacharyya, Som Sekhar; Verma, Surabhi - In: Review of International Business and Strategy 29 (2019) 3, pp. 180-206
Purpose: International Business Strategies (IBS) literature deliberated on the strategic planning and strategy implementation of home country firms in foreign markets. IBS had become a very potent growth strategy for firms. IBS as a body of knowledge had become substantial in the last few...