Purpose The purpose of this paper is to study the operational process factors that affect successful strategy implementation in the Middle East. Design/methodology/approach Five operational process factors were studied (resource availability, communication, operational planning, people, control...

Purpose: This study aims to investigate the factors that may hinder or facilitate consumers’ adoption of mobile-commerce (m-commerce) activities in the context of developing countries exemplified here by Oman. Design/methodology/approach: A conceptual model was developed through integrating...

Purpose Mobile banking (Mbanking) is one of the most widely used mobile technology applications in recent times. This research aims to develop and test a research model by integrating social influence, trust and compatibility along with demographic variables into the original technology...

Purpose: This paper aims to investigate the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender. Design/methodology/approach: This study used the quantitative method and the research tool was a questionnaire,...