Before the war the main market for Australia's pigmeat production was the home market; the export market was relatively small and of relatively recent growth. The war itself brought a number of changes. Not only were increased quantities of certain types of pigmeat required for the Services and...

Advertising wearout, defined as the declining effectiveness of a commercial or campaign associated with increased exposure, is examined from a generic advertising perspective. Generic advertising campaigns of the type typically undertaken by agricultural commodity groups differ from branded...

This paper is the second of a two-part survey on noncooperative game theory relevant to agricultural markets. Part 1 of the survey focused on important game theory concepts, while this paper illustrates applications of the theory to agricultural markets. Game theory is relevant when markets are...