Govindaraj, Suresh; Jaggi, Bikki; Lin, Beixin - In: Review of Quantitative Finance and Accounting 23 (2004) 1, pp. 31-54
We revisit the issue of market reaction to product recall and evaluate the magnitude of market reaction to the news of recall. We also examine how the competitors' stock prices are affected by the product recall. Specifically, we evaluate the stock price effects of events relating to the recall...
