Consumption choices assist in solving the problem of how to convey and recognize religious identities. In the communication of an identity, individuals use the knowledge embedded in consumption norms, which restrict the range of choices to a smaller set and abbreviate the required knowledge for...

Consumption institutions reflect socially constructed systems of rules that generate regularities in people's consumption behavior. This paper seeks to understand these institutions by using insights from recent developments in rhetorical analysis and the economics of institutions in order to...