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Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland; Mark, Antje - In: Review of managerial science 6 (2012) 4, pp. 307-332
Persistent link: https://www.econbiz.de/10010038939
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Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland; Mark, Antje - In: Review of managerial science 6 (2012) 4, pp. 307-332
Persistent link: https://www.econbiz.de/10009629761
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Explaining costumer reactions to real stockouts
Helm, Roland; Hegenbart, Thomas; Endres, Herbert - In: Review of managerial science 7 (2013) 3, pp. 223-246
Persistent link: https://www.econbiz.de/10010159953
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How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 7 (2013) 1, pp. 29-59
Persistent link: https://www.econbiz.de/10010076444
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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 3 (2009) 1, pp. 41-73
Persistent link: https://www.econbiz.de/10009885038
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Explaining costumer reactions to real stockouts
Helm, Roland; Hegenbart, Thomas; Endres, Herbert - In: Review of managerial science 7 (2013) 3, pp. 223-246
Persistent link: https://www.econbiz.de/10009771706
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How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 7 (2013) 1, pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 3 (2009) 1, pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
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The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland; Conrad, Daniel - In: Review of managerial science 9 (2015) 1, pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
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When and how often to externally commercialize technologies? : a critical review of outbound open innovation
Helm, Roland; Endres, Herbert; Hüsig, Stefan - In: Review of managerial science 13 (2019) 2, pp. 327-345
Persistent link: https://www.econbiz.de/10011992556