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Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles
Peine, Klaus; Wentzel, Daniel; Herrmann, Andreas - In: Review of managerial science 6 (2012) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10009885072
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10009885049
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Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Schaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj; … - In: Review of managerial science 7 (2013) 4, pp. 417-441
Persistent link: https://www.econbiz.de/10010196976