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Review of marketing research
Journal of marketing
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Looking through the marketing lens : my journey so far ...
Kumar, V.
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2011
Persistent link: https://www.econbiz.de/10009270384
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Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Baik, Alicia
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Venkatesan, Rajkumar
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Farris, Paul W.
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2014
Persistent link: https://www.econbiz.de/10010424904
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Looking through the marketing lens : my journey so far ...
Kumar, V.
- In:
Review of marketing research
8
(
2011
),
pp. 121-157
Persistent link: https://www.econbiz.de/10009957654
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