Valerica, OLTEANU; Valeriu, CURMEI Catalin - In: Revista Economica Supplement (2012) 1, pp. 573-582
The small- and medium-sized enterprises, one of the main components of the current economy development, represent a new challenge for the modern marketing, to which it is called to answer by adapting its entire scientific instruments to the peculiarities of these types of organizations. In the...