In a global, interdependent and constantly changing environment, not only products and services are competing, but also business models. Corporate success is not longer supported by traditional bases, and companies must get engaged in a process of permanent renewal of its strategy and offer new...

Although the interrelations between Economy, firms and the environment are more and more obvious and verifiable on policy and management decision-making at all levels, corporate managers still find difficult to simultaneously achieve the classic financial objective of shareholder value creation...